Penguin Impact and Reviewing Your Website

So there’s been a lot of talk in the industry recently about the recent Panda Update and Google’s new Algorithm change, Penguin. And having seen that this has been live since the 24th April now is a good time to review where you sit in the rankings and if there has been any impact to your rankings following this change.

Having a look at your core keywords have you noticed any changes to your rankings? Are these changes large or small? Following the go live of both Panda 3.5 and Penguin there seem to be a large number of sites which have seen a couple of place changes for their keywords, both increases of a couple of places and drops of the same. However, some sites, although only a small amount, have seen some large drops in their rankings with many of their core keywords.

So what are the sorts of things which we are noticing that the Penguin update is frowning upon and what things are we finding are working?  As we know Panda is about quality but Penguin is more about stamping out of manipulative over optimization of sites.

As mentioned previously there are some things which are clearly against the Google Website Guidelines and these seem to be some of the things which Penguin is cracking down on. This is great as it means Google themselves are using the guidelines as a measure (and so these mean something for webmasters), but I do wonder why they’ve not done this before as these guidelines have been around for ages!

Here is a sample of the things which we’ve noticed that might be causing issues for your site if you’ve been hit by Penguin.

Hidden text

An example of hidden text is having white text on a white background. This sounds really old school but we’ve seen sites with this on recently. This is frowned upon because it means you are showing things to Google to get them to rank you which your visitors can’t see. Remember;  your website is for your visitors and not for Google as your visitors are the one’s who spend money.

Cloaking or Sneaky Redirects

This happens when you have content in your code which is not presented to a browser.  This can be done by IP serving content specifically to Google.

Keyword Stuffing

This is where you’ve used your keywords too many times on a page. Content should read naturally and not have the feeling that keywords have been shoe-horned into the page to artificially manufacturer relevancy or even links. They way to review this is to make sure that content reads well out loud and doesn’t sound artificial.

The other thing to do is to consider if a link in your content is actually a link that someone would follow. If you just link your keyword and main service pages changes are people won’t follow it. However, linking to a related blog which you mention in your content or to your contact form (“if you want more information about this Contact us now”) is a good idea as these links are things people are likely to use. Keyword stuffing can also be seen as having a large footer at the bottom of pages as these can also be seen as false methods of promoting your content.

Now is also a good time to review your on page optimization. Keyword Spam is also something which can be seen in over manipulated Title Tags (with the same keyword in multiple times). Your meta descriptions can also have this over use of keywords so review these too. Remember your meta descriptions are seen by potential customers in the SERPs and so making sure that these are well written and compelling is important.  Some time ago Google also announced that they are no longer using the Keywords Meta tag to define what pages are about and now that Penguin is live this could also be seen as something which stuffs keywords onto a page to influence the rankings. Look at your keywords tag and consider what message this is sending, this could be perceived as a list of keywords and what’s more a list of very similar keywords… Personally I’d be removing these from your site now.

Spun content is also an issue as it is something which can be seen as low quality and is something which Panda picked up on. However, with Penguin now live, this is also something which could be considered spam.  Make sure that all of your content is useful for visitors and delivers something unique to their experience, rather than having multiple pages which are very similar and are designed to make a keyword rank and create links to another page or series of pages.

Back links

This becomes an issues if your back link profile contains links from link schemes, blog networks or site wide links from other sites. Paying more attention to your back links is important as Google have also been emailing people about “unnatural” links as Stu mentioned in his blog last week.

Keep an eye on your back link profile and check Google Webmaster Tools to make sure that you have not received a message from them about these links.

Now, there has been a lot of talk about sites which should have been hit by Penguin and weren’t, including one site which Matt Cutts used as an example of web spam which doesn’t appear to have been penalized. There are also sites out there who aren’t doing things wrong but have been hit and found their rankings have gone.

So, if you feel that your site has been penalized unfairly or if you have corrected the issues you think were a problem then Google has a form to provide feedback with which can be found here.  One note on this though is that the Penguin update is an algorithm change so it’s an automated process rather than something which has been manually reviewed so be aware that you might not see the results from this that you would like.

My key tip post the launch of Google’s Penguin update is to make sure that you are reviewing how you are presenting information on your website including the optimization and to make sure you aren’t link building using any techniques which Google frowns upon.

I’m quite sure that like Panda, the Penguin update is going to be a regularly applied set of rules that Google will refine and update on regular intervals so watch this space for the next Penguin update. 

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Source:http://www.vertical-leap.co.uk/blog/penguin-after-affects-and-reviewing-your-website/

Google: Actually, Meta Tags Do Matter

Especially the Meta Description Tag :

Google posted a new Webmaster Help video from Matt Cutts today. The question at hand this time is: How much time should I spend on meta tags, and which ones matter?

This one is also significant because Cutts submitted the question himself. That means, he felt this was an important enough issue, that even though it wasn’t submitted it by a user, needed to be addressed. 

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Google posted a new Webmaster Help video from Matt Cutts today. The question at hand this time is: How much time should I spend on meta tags, and which ones matter? 

This one is also significant because Cutts submitted the question himself. That means, he felt this was an important enough issue, that even though it wasn’t submitted it by a user, needed to be addressed. 

“So the conventional wisdom a few years ago was that meta tags mattered a whole lot,” says Cutts. “You really had to tweak them and spent a lot of time to get your keywords right, and did you have a space, or a comma between your keywords, and all that kind of stuff. And we’ve mostly evolved past that, but the pendulum might have gone a little bit too far in the other direction, because a lot of people sometimes say, don’t think at all about meta tags. Don’t spend any time whatsoever on them, and so let me give you a more nuanced view.”

“You shouldn’t spend any time on the meta keywords tag,” he says. “We don’t use it. I’m not aware of any major search engine that uses it these days. It’s a place that people don’t really see when they load the browser, and so a lot of webmasters just keyword stuff there, and so it’s really not all that helpful. So we don’t use meta keywords at all.”

This is actually not the first time Cutts has posted a video about this topic. There was one from several years ago, where he basically said the same thing about the keywords meta tag. At the time, Google talked about how it used the description meta tag, as well as the meta tags “google,” “robots,” “verify-1,” “content type,” and “refresh”. 

Google: Actually, Meta Tags Do Matter

Here’s a chart from Google Webmaster Tools, which breaks down how Google understands different meta tags:  

“But we do use the meta description tag,” Cutts continues in the new video. “The meta description is really handy, because if we don’t know what would make a good snippet, and you have something in the meta description tag that would basically give a pretty good answer–maybe it matches what the user typed in or something along those lines, then we do reserve the right to show that meta description tag as the snippet. So we can either show the snippet that might be the keyword in context on the page or the meta description.”

“Now, if the meta description is really well written and really compelling, then a person who sees it might click through more often,” he says. “So if you’re a good SEO, someone who is paying attention to conversion and not just rankings on trophy phrases, then you might want to pay some attention to testing different meta descriptions that might result in more click through and possibly more conversions. So don’t do anything deceptive, like you say you’re about apples when you’re really about red widgets that are completely unrelated to apples. But if you have a good and a compelling meta description, that can be handy.”

“There are a lot of other meta tags,” he says. “I think in the metadata for this video, we can link to a really good page of documentation that we had, that sort of talks about which stuff we pay attention to and which stuff we don’t pay attention to. But at a 50,000-foot level, don’t pay attention to the keywords meta tag. But the description meta tag is worth paying attention to.”

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Source :http://www.webpronews.com/google-actually-meta-tags-do-matter-2012-03

 

Google’s Algorithm Changes: History of Search

An Interesting Chronology Of The Search Giants's Algorithm Changes Over Time...

No doubt Google has been one of the most influential characters on the internet and the search giant has changed the way we view the world and interact with it. When Google was first introduced in 1998 things looked a lot different. Their endless pursuits in refining search has given way to endless changes to their algorithm.

From 1998 to present there has been over 500 changes and this infographic attempts to reveal some of the major changes and milestone alteration. It’s an awful lot of information, but it may make sense to some of you.

Take a look:

Google’s Algorithm Changes: History of Search

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Source :http://www.webpronews.com/google-actually-meta-tags-do-matter-2012-03

Google: Here’s How To Get More Out Of Google+

In case you hadn’t noticed, Google is doing a lot to encourage people to use Google+. That includes TV ads (not something Google has done a lot historically) and new, deep integration into search results. 

They also recently launched a site called “Get More Out Of Google+,” which discusses ways to use Google’s social network with other popular Google products like search, Gmail, YouTube, Maps and Blogger. 

And of course there’s a big old button to “upgrade to Google+” for those who aren’t already signed up.

In the search section, it just basically highlights all of the new integration from the controversial “Search Plus Your World” feature set. 

The Gmail section talks about finding email from people in your circles, sharing photos and seeing what else your friends are saying. 

The YouTube part talks about seeing the videos your friends are sharing, watching videos together with Hangouts, finding new videos to share, and sharing videos with “the right people”. 

The Maps part talks about sharing directions with “just the right people”. 

Finally, the Blogger part talks about sharing blog posts on Google+ whenever they’re published.

There’s not much in the way of new information on the site (at least at this point), but it is a good place to see Google’s various integrations with other products. 

Such integration will only continue to expand.

It kind of helps you look at Google+ more as a feature of Google than as a separate network. 

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Source : http://www.webpronews.com/google-heres-how-to-get-more-out-of-google-2012-01

Cheap Bulk SMS Marketing Provider Jaipur– A Good Marketing Tool for Business Promotion

Addressing your customer personally with a mail, email or SMS is a good marketing strategy but the question that is asked is how to do it in a large scale. The answer is there now. It is bulk SMS. The technology is already there to address more than 1000 cell phones at one instance. 

The most important aspect from a company point of view these days of economic down turn the costs, are minimal. Not even 1% of what you spend on a TV commercial but the effect is very much more than that of a TV advertisement.

To set about the task of sending bulk SMS is a very simple one. You need only a computer with an internet connection. The soft ware program you can buy along with the Bulk SMS Gateway facilities from the same company. Installation and the operation of the software are simple. Anyone who has little knowledge of computers could use it. 

Next thing you need is the list of your customers’ telephone numbers on an excel sheet. Using the software, you have the possibility to send a message to all those telephone numbers with just a few clicks and all of them will receive the message within in a minute most probably.

To send bulk SMS you have the possibility to register with a company and use their online facility too. This is a still easier technique. This way you can contact a global audience. Since they have agreements with various service providers all over the world, you can access all those networks. These days it has become normal for any company to go global because internet could make you a global company overnight.

Bulk SMS Services Jaipur with one step forward with automation, could do a lot for a company to enhance its image in the minds of its customers if used effectively. The interesting thing here is it is very cheap compared to the other modes such as radio and TV ads. Email is a good medium but you mail most often will go and end up in the spam folder

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Empowering Brand Awareness through Social Media Marketing

The days are gone when the newspapers paired with a cup of tea in the morning were the only source of information about any kind of newly launched product or brand. Even the days of television doing the same job are fading away.

There are too many distribution channels today, and hence increase in choice, coupled with a decrease in time has brought in tough time for creating brand loyalty and awareness. No doubt that everyone is fighting for consumers' attention, but those consumers are not paying attention. What is the way out then? Here comes the role of new media aka Internet, that provides the popular platform of social media.

Social media has enormous potential as a weapon to create awareness about a particular brand and get more customers. Now-a-days, finding the right combination of services is very important to expose your brand and your finding will come to an end when you'll approach social media.

Even for those companies that can't afford large marketing and advertising budgets, social media can be an useful choice as most of the social media marketing 'tools' are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate.

Companies like Sony and Dell have experienced direct increase in sales through social media. In February last year, Sony announced that through Twitter they had earned an extra $1.6 million in sales.

Later in June, Dell made the announcement that their presence on Twitter accounted for $3 million dollars increase in sales. Somebody may question, "It's all about biggies that already have a brand reputation, what about smaller ones?" Here is the answer - in 2009, a small shoe making company in Canada named John Fluevog Boots & Shoes reported a 40 percent increase in sales, after it started social media marketing the same year.

Creating awareness about a brand through social media is an excellent way to get in touch with your consumer base. It makes your customers feel comfortable and empowered, knowing that your company cares about their input. In social media sites like Twitter and Facebook, people can give you positive reviews, recommend your product and tweet about your company.

These social media platforms allow your company's name and brand to be viewed by a significant amount of people. Hence, a continuous use of social media over time creates brand awareness and thus helps to increase sales.

According to a recent Nielson report, in the past year, there was a rise of 43 percent in social network usage. With this rise of social networking, coupled with the growing dominance of mobile computing, it has become extremely easy for people to seek advice online whenever and wherever they choose.

These online inputs like conversations, reviews and articles have huge influence on consumers' purchasing decisions. Social media is also a great way to expose your brand to new customers as well.

The effect social media can have on brand awareness is critical in the future of small businesses marketing strategy. The potential for more efficient marketing techniques through online phenomenon such as social networking is only just being tapped.

There are a lot of opportunities for opt-in advertising such as e-mail marketing and social networking visibility, and they will increase over time for sure. Remember, by increasing your visibility through social media, you are making it easier for customers to access your company's information, and thereby making your brand well-known. We deliver  Best SEO Services in Jaipur.

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What Does A Link Wheel perform?

You may question why most of the websites don't come in the first ten searches in search engines though they had the relevant keywords. The answer is simple it is the lack of link wheel strategy and SEO optimization. A website needs to be listed on the first page of the search results in order to increase the web Traffic and page ranking.

Basically Link wheels involve using 6 or more unique web 2.0 social Sites with high page ranks and using those sites to create a back link to your site.

Implementation of link Wheel:

The theory of this is to have a highly focused group of distinctive web 2.0 social sites with high page ranks all pointing to your website. This will give your site authority and relevancy for the keyword term or phrase you are looking to rank high for in the search engine result pages (SERP).

The focus should be placed on giving authority to one keyword phrase at a time to promote high in the search engine result pages.

And let’s assume we choose these web 2.0 Social Sites to build our link wheel for your main Blog/Website. We use these social web 2.0 websites

www.wordpress.com

www.Hubpages.com

www.Blogger.com

www.Squidoo.com

www.Vox.com

www.blogsome.com

www.weebly.com

www.yola.com

• On wordpress.com write and publish a exclusive article with one link in it pointing back to your main site and another link pointing to hub pages. And also Tag it through keywords and title.
• On Hubpages write and publish a exclusive article with one link in it pointing back to your main site and another link pointing to Blogger. And also Tag it through keywords and title.
• On Blogger write and publish a exclusive article with one link in it pointing back to your main site and another link pointing to Squidoo. And also Tag it through keywords and title.
• On Squidoo write and publish a exclusive article with one link in it pointing back to your main site and another link pointing to Vox. And also Tag it through keywords and title.
• On Vox write and publish a exclusive article with one link in it pointing back to your main site and another link pointing to Blogsome. And also Tag it through keywords and title.
• On Blogsome write and publish a exclusive article with one link in it pointing back to your main site and another link pointing to Weebly. And also Tag it through keywords and title.
• On Weebly write and publish a exclusive article with one link in it pointing back to your main site and another link pointing to Yola. And also Tag it through keywords and title.
• On Yola write and publish a exclusive article with one link in it pointing back to your main site. And also Tag it through keywords and title. At this point you can either choose to leave the wheel as it is, and leave it “open” or you can close the wheel by linking your website back to your wordpress.com blog. Either way, you will see an improvement in your blog’s search engine ranking (SERPs).

Link Wheel Do Follow Specifications:

• Use distinctive content, spinning articles produces horrible content that is unreadable
• Must Ensure that the Web 2.0 social sites are do follow Sites
• Ask if they have any revitalizing options for link wheels (ie updating content every 2-4 weeks)
• Must Ensure they are using a random linking pattern to make the link structure more natural

So finally, we can say that if use this techniques. we can get a drastic change in our search engine rankings and as well page Rankings as I experience it. And we deliver  Best SEO Services in Jaipur.

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Traffic Pulse, is an Indian SEO Company that offers quality Search Engine Optimization / SEO Services  and Internet Marketing Solutions. Since 2008 Traffic pulse has been offering search engine optimization services to companies in the US and throughout the world. Our focus on ethical link building has given our clients the edge over their competitors. Since we take no shortcuts and do things the right way from the beginning, the results we produce are long lasting. You can be certain that your brand and website's reputation are secure with Traffic Pulse!

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Traffic Pulse is built on team of dedicated and talented professionals with a passion for new technology and business excellence. Since 2008, the Traffic Pulse  team of website usability engineers, SEO experts, marketing experts, and programmers, has worked to perfect our proprietary system of search engine optimization to make it both powerful and affordable.

Traffic Pulse is on the “Shortest  Path” of SEO, where values, accountability, results and affordability come together  in equilibrium. Our insistent pursuit of innovation and our proprietary technology allow us to deliver a superior service. I invite you to contact us and find out for yourse lf what SEO feels like when it’s made simple, affordable, effective and human. Contact us and lets discuss how we can improve your Requirement.

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